Atacana. orchestrate for victory.

Competition and complexity in pharma are increasing

Talk to our Pharma CI Experts

Your product strategy to succeed requires best-in-class competitive insights

Roughly ⅔ of pharma product launches fail to meet their sales target

We support blockbuster brands to bridge R&D, commercial and market access - so you can win in the market!

Anticipate competitor moves with rigorous CI programs

Align internal stakeholders with clear, actionable guidance

Launch stronger with team alignment and superior competitive strategy

Track market shifts and competitor tactics in real time with AI

The power behind Atacana

Experienced Competitive Intelligence professional plus global CI Network

Years working with blockbuster brands and product launches

Top Big Pharma companies have partnered with us to win in the market

How we help our clients win

Pharmaceutical Executive Experience

Our team brings decades of leadership experience from within top pharmaceutical companies. We understand the internal dynamics, launch pressures, and cross-functional needs — because we've been in your shoes.

Proven Competitive Intelligence Methodology

We use a battle-tested CI framework tailored for pharma — combining structured research, field insights, and strategic synthesis to uncover what matters and turn it into action.

Exclusive Intelligence Ecosystem

Tap into a network of hand-vetted KOLs, market experts, and field sources built over years. Our proprietary intelligence ecosystem gives you a competitive edge others can’t replicate.

Exclusive Client-Centric Approach

We don’t believe in off-the-shelf deliverables. Every engagement is custom-built around your internal workflows, decision timelines, and market context — no generic decks, ever.

Strategic Depth

More than data collection, we bring strategic interpretation. Our insights connect directly to launch decisions, commercial strategy, and competitive positioning — empowering action, not just awareness.

Partnership Mindset

We operate as an extension of your team — deeply collaborative, always responsive, and invested in your success beyond the project scope.

Speed & Flexibility

Whether you need a full program or a rapid-turnaround deliverable, we scale to your needs. Fast-moving markets require fast-moving partners — and that’s how we work.

Long-Term Partnership

Our clients stay with us for years — not just projects. We build relationships rooted in trust, reliability, and results, growing with you from pre-launch through maturity.

Our team brings decades of leadership experience from within top pharmaceutical companies. We understand the internal dynamics, launch pressures, and cross-functional needs — because we've been in your shoes.

We use a battle-tested CI framework tailored for pharma — combining structured research, field insights, and strategic synthesis to uncover what matters and turn it into action.

Tap into a network of hand-vetted KOLs, market experts, and field sources built over years. Our proprietary intelligence ecosystem gives you a competitive edge others can’t replicate.

We don’t believe in off-the-shelf deliverables. Every engagement is custom-built around your internal workflows, decision timelines, and market context — no generic decks, ever.

More than data collection, we bring strategic interpretation. Our insights connect directly to launch decisions, commercial strategy, and competitive positioning — empowering action, not just awareness.

We operate as an extension of your team — deeply collaborative, always responsive, and invested in your success beyond the project scope.

Whether you need a full program or a rapid-turnaround deliverable, we scale to your needs. Fast-moving markets require fast-moving partners — and that’s how we work.

Our clients stay with us for years — not just projects. We build relationships rooted in trust, reliability, and results, growing with you from pre-launch through maturity.

Designed for Pharma. Built to Win.

Supporting cross-functional teams at every stage

CI & Insights Teams

Real-time competitor monitoring

Opportunity assessment tools

Primary deep-dive research

Commercial &
Marketing Teams

Messaging differentiation

Product positioning analysis

Competitor benchmarking

Medical Affairs

Scientific conference coverage

KOL mapping

Clinical benchmarking

Launch Excellence Leads

Launch readiness assessment

Portfolio benchmarking

Cross-functional alignment

Adding value to our clients.

Awesome work, it was concise, strategic, and exactly what we needed.

"This report is a home-run, it had me beaming when I read it. Awesome work, it was concise, strategic, and exactly what we needed. It made us smarter on the topic. I usually spend hours pairing down consultancy slides into a narrative but these are already there."

— CI Director

I appreciate your team's efforts in staying relevant, accommodating, and providing relevant intelligence.

“I acknowledge the project journey was like a roller coaster raid given rapid developments by the competitor and fast-evolving key questions and intelligence. I appreciate your team’s efforts in staying relevant, accommodating, and providing relevant intelligence. I would like to say a big thanks for bringing the critical intelligence which was leveraged by our global cross-functional team in various internal discussions and the decision-making process.”

— CI Director

This is exactly what we need , it is very clear, we know the threats and priorities now

"This is truly outstanding and exceptional CI, and I have been working with many agencies before”, and “this is exactly what we need, it is very clear, we know the threats and priorities now with the team, and we have the recommendations, and I was able to share this with senior management to inform them on the focus areas for us."

— Associate Director

I am really impressed, Atacana is like an extension of me

"I am really impressed, Atacana is like an extension of me, listening and understanding the tweaks I did in other deliverables, and you have applied your observations in this report, it’s like I wrote this, so no changes needed here, it’s all crystal clear..."

— CI Director

Every CI Need. One Trusted Partner

We combine market intelligence, strategic consulting, and advanced AI to help your product perform in the real world.

Atacana AI

Our global intelligence network and AI-powered early warning systems identify emerging market shifts and competitor moves before they impact your blockbuster brand.

Atacana CI

Our proven processes transform both public and proprietary intelligence into concrete action plans that prepare your brand for specific competitive threats and opportunities.

Atacana Strategy

Turn insights into action. Our strategic consulting connects market realities to product decisions, giving you a sharper edge in competitive environments.

Clarity at every step. Action at every turn.

1

We align with your team early to understand goals and needs

2

We build flexible, scalable programs around your launch or market challenge

3

We use a mix of secondary and primary sources, expert interviews, and workshops

4

We don’t stop at insight delivery — we help you use it

Speak with our team about your go- to-market goals

We've been where you are. We'll partner with you to deliver measurable results.

Talk to our Pharma CI Experts

Competition and complexity in pharma are increasing

Roughly ⅔ of pharma product launches fail to meet their sales target

Anticipate competitor moves with rigorous CI programs

Align internal stakeholders with clear, actionable guidance

Launch stronger with team alignment and superior competitive strategy

Track market shifts and competitor tactics in real time with AI

The power behind Atacana